Demand for “cool kid” banner movies is only increasing, according to Parrot Analytics
Between “Thor: Love and Thunder” and Jordan Peele’s “Nope” is a standout that makes a lot of noise for a little film about finding an even smaller character for his family: “Marcel the Shell With Shoes On” .
The latest film from beloved independent film studio A24 comes from Jenny Slate – the co-creator of the “Marcel the Shell With Shoes On” shorts and children’s book series – and director Dean Fleisher-Camp, and grossed nearly $2 million in theaters with a very limited release. Now open wider, A24, which was recently valued at $2.5 billion, is trying to see if the studio has another potential hit on its hands. Although no one expects “Marcel” to reach the level of box office success that A24’s latest mega-hit, “Everything Everywhere All at Once” has seen its strong growth over the past few weeks, industry insiders reflect on the growing success of A24.
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Looking at the sum of A24 movie demand each month over the past year, it is evident that A24’s success is only growing, according to recently launched movie demand data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social media. media, among other commitments.
Growing demand for A24 films, June 2021-May 2022, United States (Parrot Analytics)
Between June 2021 and May 2022, the sum of A24 film requests increased by more than 100 points. This is due to several integral films in addition to “Marcel” and “Everything Everywhere All at Once”, including “Men”, “The Green Knight”, “Zola”, “Red Rocket”, “The Tragedy of Macbeth” and ” X.”
Despite A24’s continued success, other independent films don’t necessarily receive the same critical and box office love. It’s a fascinating case study in brand recognition beyond the big franchise fanfare movies that typically dominate the box office, like Marvel and DC films. A24 has managed to create a dedicated fan base of moviegoers who act like moths on a flame every time the A24 logo flashes on the screen the same way many viewers can buy an HBO series on sight unseen simply because it’s a title under the HBO banner, like A24’s own “Euphoria.” Speaking of HBO, its streaming service, HBO Max, will soon also be the destination for more than two dozen (and more to come) A24 movies.
A24 has become a key example of how a smaller, non-IP-focused player in the industry can create space for the kind of films that much of Hollywood believes could no longer work. in cinemas. “Marcel”is a perfect example. The film managed to reach 18 times the average demand for all films in the United States in its limited release, putting it in the outstanding category, which only 2.7% of films reach.
Request for “Marcel the Shell With Shoes On”, June 8-13, 2022, United States (Parrot Analytics)
Although there has been a slight drop in demand after its peak, this demand is expected to increase as it moves towards wider global distribution. It is also the type of film that can find a larger audience once available for streaming, which is key to expanding the total audience for A24 films.
The number of A24 films released – both in theaters and on streaming – is not slowing down, nor is the demand for these films. Not all titles released under the “cool kid” indie banner will experience the level of worldwide success of “Everything Everywhere All at Once.”did. But the fact that each new film generates another level of demand for the label and continues to create a definitive brand image for A24, provides a clear path for A24 to continue its successful theatrical releases while growing the audience base with each new title.
To learn more about Parrot Analytics, WrapPRO content partner, visit the Data and Analysis Hub.
