While buying shoes from regular retailers is still famous, another rising model is custom shoes. Although there is a well-known perception that these products are expensive and only provide high-end clientele, this is a grossly misjudgment. The global reach of online networking and the typical desire of customers to have individual products altered and modified have expanded the scale and size of the custom footwear market.
The major drivers of the custom footwear market are the rise of e-commerce stages, the inclination for custom designs, fast fashions, and the rise of 3D printing from fiction to reality. The improved Internet foundation in the emerging world, alongside domestic and global e-commerce players who need it, has greatly expanded the custom shoes market. Individuals could order the shoes they need when they need the comfort of their own home. If they yearn for something more, they could even design shoes according to their exact needs and requirements with the help of 3D printers. These custom shoes could then be printed within days or hours. There has been a clear trend towards customization in almost every industry lately and this remains consistent for the bespoke footwear market as well.
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Although millennials are known to have a propensity for individuality, even baby boomers are interested in personalized products like shoes. Describing a product according to its particular necessity makes individuals feel part of the procedure and this expression shapes the center of their qualities or what they buy.
The rise of social media is also expected to boost the bespoke footwear market. The so-called “selfie” generation is linked to online data sharing. Social media platforms help group people into small gatherings with a similar plot. A simple hashtag in the perfect place can guarantee a global following for any service or product. It allows entrepreneurs and sole proprietors to challenge large multinational shoe manufacturing organizations. Social media can be used with incredible impact to generate interest, spread news and create buzz around a product. Exhibiting about the custom shoes on sites, blogs, guest posts or different portals is another method to boost web page activity and expand the global custom shoes market measurement. A few bespoke shoemakers have a wide following of fans largely due to their vibrant presence on different media platforms and some of them even command waiting periods of over five months!
The bespoke footwear market also faces challenges such as high prices, limited production and customization, and recognition. While the internet and social media have allowed entrepreneurs with limited funds to reach potential customers around the world, potential customers might hesitate beforehand if the seller or company is relatively unknown. They might worry about inferior quality and might prefer a “tried and true” brand, especially for everyday comfort as important as shoes. Although customization is in all likelihood more likely in this market than normal, it is akin to a type of mass customization. Players are generally limited by certain customizable items. Additionally, there would be many variations of some core elements that will remain unchanged. To increase globally, custom shoe manufacturers should offer much more choice and variety.
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Among various companies, a few bespoke shoe producers are Shoes of Prey, Alive Shoes, Alfred & Sargent’s, Buchanan Bespoke, Bionda Castana, Buttero, Edward Green, and Crockett & Jones.
