The Reebok Yellow Brick Duality sneaker sold out in less than a day after its launch.
SAN DIEGO — Scripps ranch native Ben Gass went from admiring sneakers to making them. All thanks to the manifestation of his dreams and the response to an e-mail.
“I subscribed to this Sneaker group in Portland, Oregon, and they sent an email saying they were choosing a handful of kids to help design a sneaker. From there, three of us went were chosen and we continued to help design it as a team,” said Gas.
Once he and the others were selected, Ben started racing. After taking a course at the Yellow Brick company, he learned the ins and outs of sneaker design and the steps involved in making a shoe. Once he completed the course, he and his team began creating the Reebok Yellow Brick Duality sneaker.
“It was a pretty cool process. There was a lot of stuff in the class, and it was really helpful,” Gass says. very useful and we just learned how to make a sneaker.”
Gass has always had a creative mind since he was little. His inspiration for sneaker design came from him drawing jersey designs with different color combinations and childish looks.
“I’ve always loved drawing cool designs for football shirts, that’s where it really started for me, and it made me want to design more and more stuff,” Gass said. “Then once I found my love for sneakers, designing and making them is something I wanted to do.
What makes Ben’s story so interesting is that he set a goal at an early age and stuck with it, manifesting his dreams until they came true.
“I wrote two things on my to-do list. I wanted to do two things. One, I wanted to start a clothing brand, and two, I wanted to design a sneaker for a big company and I did both. “, said Gass.
Ben continues to pursue the goals he has set for himself: “For anyone watching this all I have to say is go after your dreams, whatever you want to do you can do it if you work hard and really believe in it.
The Reebok Yellow Brick Duality sneaker sold out in less than a day and is no longer available for purchase.
WATCH: Launch of the Yellowbrick x Reebok x APB duality:
