For the first time in Boss campaign history, legendary British supermodel Naomi Campbell joins the cast of the German brand’s Fall/Winter 2022 campaign.
The new all-star campaign also stars American model Kendall Jenner, world-famous American rapper Future and South Korean singer and actor Lee Min-ho.
Naomi Campbell for the Boss fall/winter 2022 campaign. CREDIT: Hugo Boss
Being the Bss woman that she is, Campbell has been in her fair share of campaigns from Versace to Lanvin. The seasoned model has seen it all and done it all. The star is synonymous with fashion and therefore the name of the house had to be dressed in comfort and style. Continuing that sentiment, Campbell wore a sleek and risque black suit jacket with nothing underneath. The jacket was paired with inky black pants made of the same material. Although they’re quite hard to see, the model posed in classic black pointed pumps with stiletto heels, lining up with that classic elegant quality that Campbell naturally has.
Naomi Campbell for the Boss fall/winter 2022 campaign. CREDIT: Hugo Boss
The second look saw Campbell lounging on a cream colored lounge chair in a white faux fur jacket with black buttons running down either side of the lapels and near the cuffed sleeves. The oversized piece’s lining was a silky white with a reflective quality. Based on angle and style. It appears that Campbell wore nothing else under the outerwear. What’s more stamens than that?
Boss has also enlisted the help of next-gen TikTok creators like Khaby Lame for the campaign, alongside Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. These global brand ambassadors, featured during the brand refresh campaign last January, each have strategic partnerships and co-designed capsule collections with Boss.
