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Chances are you own at least one Lululemon item of clothing. The athleisure champ, who ushered in the (still continuing) era of stretch pants in the early 2000s, essentially created and maintained mainstream control over the leggings category, expanding with rapid growth and success in a complete range of active and lounge clothing. clothes, yoga mats, accessories and more (but not without its speed bumps).
For 2022, the brand unveils a bold new step forward. Lululemon is launching shoes, closing the loop to fully equip athletes from head to toe.
Lulu is keeping a tight lid on its foray into footwear, with only minimal details available: The new venture was inspired in part by the brand’s 2017 collaboration with APL, which proved to the athleisure giant that its consumers are interested in shoes. The shoe itself has yet to be revealed, with only a patent drawing available to give clues as to what the final product may look like.
US design patent
Another clue as to where the shoe frenzy might be headed? There was a cryptic mention of Lululemon tennis-specific shoes in this article, announcing the brand’s new partnership with tennis phenom Leylah Fernandez. Lululemon signed Fernandez in early 2022 and plans to launch tennis-specific apparel with the 19-year-old as the face of the new venture.
While there is excitement around the new opportunity, Lululemon has been relatively quiet on the subject, with CEO Calvin McDonald telling investors during their third quarter earnings call “just as a reminder and in accordance with the way we shared it, it’s a test and a learning curve for us.”
For those interested in Lululemon’s latest development, keep an eye out for Spring 2022 for its shoe drop.
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