New Delhi: FURO Sports Shoes, from the house of Red Chief Shoes, recently launched its campaign featuring brand ambassador Shahid Kapoor with an appealing TVC for young people.
Shahid Kapoor can be seen running, walking, jumping and dancing to a rather catchy kabbadi-kabbadi beat with a finish that encourages viewers to “kass ke pakad, jam ke jakad”. The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to have everyday life with momentum. Building on Hi-Grip technology that allows for easier and better grip on surfaces, FURO Sports aspires to transform the space of the athleisure lifestyle.
Asked about the aim of the campaign, Manoj Gyanchandani, Managing Director, said, “Our aim is to take lifestyle and athletic footwear to the next level. It’s all about fashion these days, but function is just as important. Our shoes have been designed with optimal usability in mind, without compromising on style and comfort.
“We are confident, adventurous and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of being in control – whether it’s walking, running, trekking or in life – and hoping that by watching it, they also want to have that grip”, This campaign is promoted in digital media, print, film, television, outdoor visibility and enhanced in multi-brand outlets , shared Rahul Sharma, Senior Managing Director.
“FURO Sports is about living an adventurous life but with comfort. I mean, it’s important to walk
in life with a good grip and a good pair of shoes! Shahid Kapoor added.
