Embodying a forward-thinking approach, the Ultra4D benefits from the iconic 4D silhouette and has been designed to cater for a range of activities, ensuring it can easily transition from running to streetwear, the company said in a statement from. hurry.
Launched in black and white colourways, the Ultra4D is designed to be seen in light and glow in the dark. Adding a sleek and upscale feel to the shoe, the phosphorescent look enhances the fashion appeal of the shoe, providing runners with a product that is both technically advanced and stylish.
Footwear, clothing and accessories maker Adidas India introduced the Ultra4D, an evolution of the iconic Ultraboost 4D running shoe. Launched in two new colourways – black and white – with a phosphorescent feature, the latest addition to the franchise combines the recognizable silhouette of the Ultraboost with the data-driven 4D midsole.
The Adidas Ultra4D features a lightweight Primeknit upper, made from 50% recycled polyester, supported by the Ultraboost heel counter and lace cage for added stability. Its mesh midsole was developed using years of athlete data. It’s 3D printed to help provide snug support and cushioning where it’s needed.
Charlotte Heidmann, Product Manager, Adidas Running, said: “We created the Ultra4D to elevate our iconic models to peak performance by combining the iconic Ultraboost silhouette with the 4D midsole. The addition of the phosphorescent effect in the upper shows our continued commitment to innovate through performance and style. This shoe is a true icon in light and dark.
The Ultra4D is now available in a black and white colourway on the Adidas online platform, the Adidas app and select business partners.
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